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Healthcare Buildings
Medical Devices

What we offer

Designit is one of the world’s leading design and innovation firms with 300 professionals working out of 15 offices in 11 countries. The firm’s expertise supports the design and development of medical devices, pharmaceutical brands, rehab equipment, diagnostics, dental equipment and healthcare services for customers worldwide. Developing across the entire customer experience, Designit’s interdisciplinary teams create compelling products, services and experiences. The firm’s goal is to create strong and sustainable business value through strategy and design and to help ambitious companies make innovation happen.

Products and solutions

User ResearchThe movement "medical goes consumer" is driving companies to design equipment that is intuitive to use in the home as well as in clinical settings. Our design research processes result in a deep understanding of the patients, healthcare workers, workflows, cultural differences, and clinical environments that are required to meet the needs and requirements for safe treatment. Learn more ›

Product DesignWe design safe and outstanding products based on equal amounts of experience, passion and with a deep understanding of user needs. The product design process incorporates intended use, human factors and performance to result in products that elevate businesses and meet end user expectations. We have extensive experience designing products in MDD classes I, IIa, IIb EU FDA. Learn more ›

Service DesignHealthcare services are under pressure to meet the growing demands of an aging population and limited resources. Designit’s service design methods are being utilized in the creation of new health service offerings. The core components of these new services rest on the optimisation of patient journeys, touch points, mobile health and communication. Learn more ›

Case stories

As a leading manufacturer of hearing aid devices, Oticon wanted to develop in-depth knowledge about a new user group for a new product. Designit launched an international user study that involved a series of observations and workshops with professionals, audiologists, end users and their relatives. These critical insights were then translated into concepts that have been used in a communication strategy and launch platform that truly meet user needs.

FlexTouch® from Novo Nordisk is the world’s first prefilled insulin pen with a unique spring-loaded mechanism. It’s a reinvention of FlexPen®, which was designed in collaboration between Designit and Novo Nordisk in 1995. The new design leverages huge technological advancements made since this time and the accumulated feedback from users and healthcare professionals. Since entering the market, Flextouch® has received numerous design awards.

Aarhus Midwife Centre sought to improve communication between its pregnant women and healthcare professionals. Designit implemented new service concepts and a new digital platform based on insights from an extensive research phase. With the new service solution, Aarhus Midwife Centre has seen a 30-minute reduction in appointment time spent per pregnancy and a drastic reduction in ‘no show’ appointments. Video: http://desn.it/18Zv9dx


Christian Juul-Nielsen


Bygmestervej 55
2400 Copenhagen

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